Trust in Labels
Labels are extremely appealing crutches, shortcuts that allow prejudice to flourish without being questioned. This is what fuels nationalism, patriotism and many other 'isms where hatred of outsiders becomes a virtue and is seen as honor. Labels are used in racism and for every form prejudice. Because of this we should view them with extreme suspicion and with great awareness of the high risks involved. Labels. Truth in advertising. Faith. What do these have in common? We come to trust certain brands of things that we purchase for the quality that we expect from them. Labels have to do with reputation, and reputation can readily be manipulated and leveraged. Large companies invest millions of dollars and pay great attention to the reputation to protect their brand name, their label. All of us are aware of the dynamics of labels and the good and harm that can come about as a result. The news is full of stories both good and bad about issues swirling around labels, wheth...